Performance Marketing Falcon
Location
Bangalore, India
Job Summary
Position2 seeks a highly motivated Digital Marketing Trainee to join our team, specializing in Search Engine Marketing (SEM). This is an exceptional opportunity for individuals passionate about kickstarting a career in digital marketing and excelling in a fast-paced environment.
Responsibilities
- Actively contribute to creating, managing, and optimizing PPC campaigns on Google Ads, Bing Ads, and other search platforms
- Conduct thorough keyword research and analysis to identify and capitalize on campaign opportunities
- Vigilantly monitor and analyze campaign performance metrics such as CPC, CTR, conversion rates, and ROI
- Play a pivotal role in developing and executing strategies to elevate campaign effectiveness and exceed business objectives
- Collaborate extensively with the content team to craft compelling ad copy and landing pages that drive unparalleled conversions
- Assist in astute budget management and bid adjustments to maximize campaign performance
- Stay at the forefront of the latest SEM trends, best practices, and algorithm updates
- Generate comprehensive reports on campaign performance, providing actionable insights and recommendations
Requirements
- Bachelor’s degree in Engineering, Marketing, or post-graduation in Marketing
- Robust understanding of digital marketing concepts, particularly SEM and PPC
- Familiarity with Google Ads and Google Analytics is a significant advantage
- Exceptional analytical skills and proficiency in Excel or other data analysis tools
- Outstanding written and verbal communication skills
- Meticulous attention to detail with strong organizational and time-management abilities
- Ability to thrive independently and contribute seamlessly in a team within a high-paced environment
- Eagerness to swiftly adapt and master new tools and technologies
Preferred Skills
- Prior experience or an internship in digital marketing is a distinctive advantage
- Certification in Google Ads is a significant asset
- Profound knowledge of SEO principles and their correlation to SEM
- Experience in executing A/B testing and driving conversion rate optimization (CRO)
What We Offer
- Immersive hands-on training and mentorship from seasoned digital marketing professionals
- Lucrative prospects for career growth and advancement within the company
- Engaging, collaborative, and dynamic work environment
- Opportunities to engage with cutting-edge business models in the US
- Exposure to diverse facets of digital marketing beyond SEM and SEO
- Competitive stipend/salary and potential for full-time employment following successful completion of the trainee program
