What to Expect @ Marketo’s ‘The Marketing Nation Summit’, April 2014

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The much awaited Marketing Nation Summit 2014 is here! The event is from 7-9 April. It promises to be intensive and is tagged as the “Marketing Event of the Year”. Innovation is the key area of focus and the event has been designed to offer many enriching ideas.

As an exhibitor, we at Position² are excited to be in the midst of an atmosphere buzzing with ideas and insights.

Here’s an outline of the event’s agenda. The sessions are divided into 5 tracks to help you plan better:

• Track 1: Planning and measuring
• Track 2: Inbound marketing
• Track 3: Relationship marketing
• Track 4: Driving conversion
• Track 5: By popular demand (includes topics selected based on feedback from previous events)

Each of these tracks has individual sessions with topics that range from ‘Why Video is the Modern Marketer’s Best Friend’ to ‘How to Turn Every Bounced Lead into Two Warm Leads’. With speakers like Brian Kardon, Kevin Zellmer, Lori Wizdo & Nick Westergaard, there is a lot of thought provoking content on offer.

Statistics from recent surveys show that these track topics are hot buttons for many marketers in 2014:

• 70% brands say it is cheaper to retain customers than acquiring new ones
• 47% marketers said that increasing conversion rates is one of their top marketing priorities
• 61% said they will invest more in data and analytics
• 49% say that ROI from relationship marketing is better than acquisition marketing in this age of personalized marketing

There is going to be a powerful combination of new ideas, technologies, insights and healthy debates around these topics – all leading up to more effective marketing and better customer connect.

Visit us at Booth #188

We are a Marketo certified company and our Marketing Automation experts will be at the show. Let’s discuss about how we can help your business grow. You can also try your luck at winning a free marketing automation audit by Position²!