SMX Advanced 2015

We attended SMX Advanced. We learned a lot. We met lots of interesting people.  And we had a whole lot of fun.

Here are some of the “latest and greatest” highlights from this year’s edition of SMX Advanced

• Google Webmaster Trends Analyst Gary Illyes announced at SMX Advanced that the next Panda update will roll out in the upcoming weeks. Illyes characterized this change as a data refresh, not an algorithm update.
• Tips and Tricks to Survive Mobilegeddon was fascinating. This session broke down Google’s mobile friendly algorithm upgrade and shed light on what you need to pay attention to in order to drive maximum mobile traffic from Google.
• The Periodic Table of SEO Ranking Factors summarizes the major factors to focus on for search engine ranking success. It’s a cool, innovative way of explaining SEO factors and educating marketers re which type of content creates the right “signals” to be better ranked by search engines.

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SMX After Dark 2015 was the place to unwind after a long day at the conference. And unwind is exactly what we did!