In yesterday’s blog, R.E.M – The 3 Must Haves for Paid Acquisition Landing Pages, I mentioned the three core requirements for any paid acquisition landing page – Relevance, Engagement, and Mobile (R.E.M.). Here are some great tips on “E” – keeping your audience engaged with your brand and increasing brand recall:
The decision to go with a dedicated page or a site page is very important. It has to be planned well with thorough data analysis and should be driven by objectives. Pick your final strategy after doing statistically significant A/B testing. Our recommendations for which landing pages our clients use typically depend on the client goals, data, and larger Demand Acceleration objectives.
The final blog in this series will be posted next week and focuses on the last component of successful paid acquisition Landing Pages, “M” – optimizing your site for mobile.