Instagram is a fast, beautiful and fun way to share your life with friends and family. And it’s free. All of that adds up to 300+ million users throughout the world, all of them potential targets for advertising.
Instagram has always wanted people to browse for photos or videos and remain on the platform, not click on links that take the user off site, as is the case with ads on Facebook and Twitter. With the introduction of clickable carousel ads, advertisers now have good reason to get excited. Instagram’s carousel ads give brands more flexibility in telling their stories by allowing people who view their ads to swipe left to see additional images and link to a website of the brand’s choice.
Think in terms of glossy multi-page ad campaigns in upscale magazines. That’s essentially where Instagram is headed with this advertising tool. But here’s the key difference between magazine spend and Instagram. The ads on Instagram have the advantage of all manner of digital analytics telling advertisers the exact nature of the impact.
Instagram has positioned itself with clickable carousel ads to give leading brands a quantifiable way to measure the impact of their marketing campaigns. The brands, in turn, are seeking vivid ways to influence people. Clickable carousel ads are a valuable resource to, among others, apparel, automotive, and restaurant brands that need more than a single image to fully display their latest offerings. Users swipe through the series of images, much like turning the pages of a magazine. Click through rates will help advertisers determine the effectiveness of their marketing campaigns. And the subsequent cash flow will keep Instagram a free and ever growing app.
Contact Position² to reach out to your B2B clients on social media now!
