Measuring cross channel ROI, strategic conversion optimization for B2B websites and much more…| Best of the Week

This week’s hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:

Measuring ROI in Cross-Channel Marketing
Active consumers on different channels have necessitated running cross channel marketing campaigns. Read this blog to know how you can measure these campaigns and allocate your budget to the best performing channels.

Best of the Week Video
Use ‘Content Grouping’ feature in Google Analytics to group pages and content into a logical structure that mirrors how you think about your website.

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Measuring cross channel ROI, strategic conversion optimization for B2B websites and much more…| Best of the Week

By Team Position2