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Marketing is Getting Hyper-Personal. Let’s Look at the Factors in Play

Marketing is Getting Hyper-Personal. Let’s Look at the Factors in Play

This week’s hot news, events and videos from the online marketing and social media world.

From the Position2 Blog This Week:

Digital Ad Spend is Increasing, and it's Time to Get your Strategies Right

Hyper-Personalization – The Inevitable Evolution Of Marketing

Customers expect personalized marketing messages, without creepy, intrusive ads. In 2016, your business needs to get better at managing customer data, and starting one-to-one conversations with its customers.

Top Stories of the week

What's Driving the Growth in Digital Advertising?

Best of the Week Video

In this webinar, Mike Telem, VP of Product Marketing, Marketo talks about lead generation with web personalization. Mike explains how personalization can help you engage and convert the thousands of anonymous prospects visiting your site every week, reading your content, and showing interest in your products and solutions

Persona Based Lead Scoring: The Mystery and the Method

Download this White Paper and learn:

  • Classify leads based on behavior and demographic details
  • Develop a consistent methodology to proffer quality leads to sales
  • Employ data integrity and tracking
  • Deploy marketing automation to improve efficiency and cut costs.?

Download the complimentary persona Based Lead Scoring White Paper now

Lead_scoring

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Team Position2

Posted in: Jan 29, 2016

By Team Position2