It’s the age of integrated marketing wherein you will see a host of features being added to online resources that will aid you in 360 digital marketing. In a bid to help publishers get a feedback on their presentations, the eponymous slide sharing website ‘Slideshare’ has sprung on a pleasant pre-Christmas surprise! You get a free analytics tool to assess your content’s performance so you can better tweak it to your user requirements.
If you are a webmaster or a web content publisher then this tool helps you get information on your- top slides, recent sources of traffic, recent visitors, traffic originating geographies, engagement statistics and such other useful nuggets of information. You can also get a detailed feedback on how people are engaging with your presentation and the channels that they are using to get to you.
If you closely look at the social media platforms lately, it is not hard to deduce a pattern here. Every site worth its salt wants to get on the free analytics tool offerings bandwagon in order to give of all people, the digital marketers, a better way to curate their online campaigns. Henceforth you will be able to precisely monitor what people like so as to tailor make your content to exacting user needs. You will be able to keep tabs on user likes, emails, comments, downloads, and embedded link clicks.
Since the advent of the Web 2.0 technologies, the web is slowly but surely going towards being more and more interactive. It’s a two way street, all the way! Now that’s exactly what the Father of the World Wide Web Sir Tim Berners-Lee had envisioned when he threw open one of the greatest technological gifts that the modern man has ever received! This latest development from Slideshare is a small step in fulfilling what Sir Berners-Lee had earnestly espoused a long time ago.
Let us know what you think of this new offering from Slideshare.
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