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Experts Teach About Increasing Traffic and Sales Through Online Marketing
Position2, a leading search engine marketing agency, brings its Search Marketing Roundtable to SMX West in Santa Clara on February 27, 2008. Position2 search marketing experts will explain the different aspects of online marketing including "the Google phenomenon" and offer practical guidance on subjects including search engine optimization (SEO), pay per click advertising (PPC), and social media marketing (SMM). This complimentary roundtable is an excellent opportunity to learn about search engine marketing in an intimate, 2-hour session.
Santa Clara, CA February 2, 2008 -- Position2, a leading search engine marketing agency, brings its Search Marketing Roundtable to SMX West in Santa Clara on Wednesday, February 27, 2008. Position2 search marketing experts will explain the different aspects of online marketing including the "Google phenomenon", and offer practical guidance on subjects including search engine optimization (SEO), pay per click advertising (PPC), and social media marketing (SMM). This complimentary session is an excellent opportunity to learn about search engine marketing in an intimate, 2 hour session.
The Roundtable covers a range of information about search engine marketing (SEM), deftly explaining the intricacies of search marketing campaigns, analytics, and the ability to develop a winning, profitable campaign. Included are real company case examples of how to take advantage of Google, Yahoo, Microsoft Search and Facebook to drive traffic, leads and sales. Position2 roundtable seminars have been lauded as highly informative by CEOs, business and marketing executives in attendance.
"Position2's seminar gave us a lot of good ideas. We appreciate their leading-edge knowledge and the excellent way it was presented."
Darrell Batchelder
CFRI Development Specialist
Who: CEOs, VPs of Marketing, and other Executives involved in Online Marketing
When: Wednesday February 27th, 8:00 am to 10:30 am
Where: Santa Clara Convention Center, Room 207, 5001 Great America Pkwy Santa Clara, CA
RSVP: http://position2.com/roundtable
Note: Free registration is required for entry to SMX West Please see
http://searchmarketingexpo.com/west/2008/register.php
Leading the seminar is Position2 CEO Rajiv Parikh, who has over 17 years of sales, marketing and entrepreneurial experience. Also on the panel are Position2 Director of Client Management, Soumya Ravi, and author of Insider SEO & PPC, Andreas Ramos.
"Search engine marketing can be profitable, complex and easily confusing. This complimentary, 2-hour session demystifies search engine marketing," says Mr. Parikh. "Businesses will learn how to implement SEM to systematically achieve their goals: increase leads, make more sales, strengthen the brand and ultimately raise profits."
Topics discussed include:
* Why is Search Engine Optimization important?
* How can pay per click bid management lower customer acquisition costs and increase leads?
* How do you evaluate the success of a pay per click campaign?
* How can you use analytics to micro-target your audience?
Position2 regularly hosts roundtables and webinars on search engine marketing. For more information, please visit www.position2.com.
About Position2
Position2 is a full service search engine marketing agency offering pay per click advertising (PPC) management, search engine optimization (SEO) and social media marketing (SMM). With operations in the US and Asia, Position2 provides an integrated, performance-driven methodology to increase traffic, leads, sales and brand visibility for clients ranging from startups to Fortune 500 companies worldwide.
Acquires Webshastra – a pioneer and leading provider of Internet Marketing Services
Bangalore , India – ( July 13, 2006 )
Position2, a leading global provider of Search Engine Marketing services, has announced the launch of its full-scale operations in India. Aiming to further consolidate its presence in India, the company also announced the all-stock acquisition of Webshastra, a pioneer and leading provider of Internet marketing services in India, including its proprietary real-time web content and ad serving tracking tools, skilled manpower, large client base and infrastructure.
Globally, Position2 offers a whole range of Search Engine Management (SEM) services including Pay Per Click Management (PPC), a result oriented search advertising that includes Keyword Generation, Advertisement Creatives, Bid and Landing Page Optimization, Website Analytics and CRM integration; and Search Engine Optimization Compliance (SEO). The company also offers real time tracking and analysis of web traffic and enables web linking of content with related blogs and websites to control, track and optimize Internet marketing campaigns across multiple portals.
“Webshastra is a pioneer and leading provider of online marketing services in India,” said Rajiv Parikh, CEO, Position2. “Its proprietary, real-time tracking tools and ad-serving capabilities will allow us to enhance the quality of our services portfolio and to build a high quality client oriented Internet marketing infrastructure, that offers a whole range of search engine marketing services to our rapidly expanding clientele,” he added.
“The acquisition by Position2 further highlights Webshastra’s strong technical and Internet marketing capabilities and foundations,” says Vinod Nambiar, Co-founder, Webshastra. “As a fully integrated team within the Position2 service portfolio, we will continue to drive significant enhancements on the technology front and also work on the various Internet marketing initiatives that have been already launched by us.”
About Position2 Position2 is a leading provider of search engine marketing services, serving clients around the globe. The VC-backed company improves lead generation, customer acquisition and brand visibility through Pay Per Click advertising management (PPC), Search Engine Optimization (SEO), and Web Analytics. With operations in Silicon Valley and India, Position2 offers a full service, performance-driven approach to agencies and a diverse array of growing companies. Position2 was formed in 2005 and is funded by Erasmic Venture Fund, an innovative US/India VC fund and a high profile group of Silicon Valley angels. For more information on Position2, please contact us.
About Webshastra Webshastra, is a leading provider of technology and media solutions for Internet marketing. Co-founded by Vinod Nambiar and Rakesh Verma, Webshastra is a true online marketing pioneer and is credited with the implementation of the first Indian web advertising network. Established in 2000, the company has built its strong reputation purely on the quality of its online advertising work for large multinational firms. Apart from partnership with global leaders in this space, Webshastra also develops its own technology. Media Contacts:
Jomol Verghese
EXL Public Relations
+91 94492 31325
jomol@exlpr.com
Rajesh Sule
Director Business Development
Position2
+91 98204 86269
rajesh@position2.com
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